"From copywriting basics to search engine optimization, this how-to offers specific tips on using the latest online channels." - Entrepreneur Magazine, 2008.
“How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts” (Penguin, 2008)
Available at booksellers everywhere, and in 25 countries across the globe.
The essential resource for building a global community of customers.
How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.
Reviews:
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“In a market saturated with daunting technological treatises on new media, Lena Claxton and Alison Woo have written a clear, concise, step-by-step manual that offers plenty of truly useful tips yet never feels confusing. The authors don’t just tell us what to do to succeed on the Internet they show us how to do it.” |
Michelle Anton
“This book is a must read for every business owner who wants to harness the power of the Internet. Its groundbreaking premise of integrating all the elements of new media, plus guiding business owners on what to say, is sure to propel your business to new levels of success.”
Michelle Anton, Author – “Weekend Entrepreneur”
http://weekend.entrepreneur.com
The perfect book for first time or experienced marketing people who want new media information explained easily and completely. Lena Claxton and Alison Woo are two savvy pros who have written a how-to book on new media marketing that explains everything you need to know in easy terms so you’ll never feel confused.” Kate Bacon, Broadcasting & Cable
http://welldunne.blogspot.com/
“As someone in charge of helping small business owners at one of the largest chambers of commerce in the nation, I found this book to be the quintessential guide for any business that wishes to maximize the full potential of the Web to connect authentically and to bring value to its customers.”
Steve Patridge, former Senior Vice President, Member Value
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